4U2 Cosmetics had a humble beginning, from a minimal start to a rapidly growing and highly experienced team today; both versions of the brand share the same commitment to developing 'Heartmade Cosmetics' where every product is carefully designed and tested to ensure the highest quality while being sourced and manufactured in Thailand. What keeps the brand going, besides the exceptional leadership
of the CEO and the heart of the 4U2 team, is the consistent dedication to listen to consumer feedback, adapt, optimize, and pioneer everything from formulations to content - always being out of the box and one step ahead. This is how we do, for me and for you too.

Brand Vision

To become the number one, creative color cosmetics brand for all makeup lovers in Thailand.
We want to see people enjoy 4U2 Cosmetics as a high-quality, fairly-priced, made-in-Thailand brand
that is also a Friend of Beauty for everyone.

Brand Mission

Achieving international expansion while always putting customer needs first and maintaining competitive prices without sacrificing quality. Ensuring we are always one step ahead of other
beauty brands by maintaining a trendy and fashion-forward vibe.

Brand Goal

OUR CUSTOMERS
We aim for nothing less than 100% Customer Satisfaction at all times. Our customers are at the heart of 4U2 Cosmetics. They are an integral part of pushing the
brand forward, optimizing every possible aspect to ensure a seamless customer journey from anywhere around the world.

OUR PEOPLE
If it weren't for our people, 4U2 Cosmetics wouldn't have been able to succeed as a brand like it is today. We believe in teamwork, open communication, and a
can-do attitude regardless of the challenge. Being experts at what we do and staying one step ahead of the rest is the bar we set for everyone; we don't believe in
just being good; we want our people to be the very best.

OUR PRODUCTS
We aim to develop reasonably-priced, high-quality products that suit users' needs by listening to their feedback. We want to ensure that everyone is delighted with
browsing, buying, or getting to know more about us as a brand.

OUR PARTNERS
At 4U2 Cosmetics, we want to establish mutually-beneficial relationships with all of our partners. We honor that commitment by quickly taking action when needed,
being open-minded regarding feedback, and being as supportive as we can of our partners. We don't see our partners as business associates, but as people, we
can learn from and help all parties involved grow and prosper.

OUR INVESTORS
4U2 Cosmetics firmly believes in being 100% transparent at all times. We want to ensure that our investors are up-to-date on all pertinent matters that will help
them make informed decisions. Historically, our brand has showcased strong growth, a robust yield, and continued organic growth.