Makeup Made 4U2—Your Glow, Your Way
As Thailand’s #1 Celebrity Makeup Brand, 4u2 is redefining affordable, effortless, luxury makeup.
4u2 Cosmetic Is
more than just a cosmetic brand—we're dedicated to creating makeup that celebrates every color, every shade, and every individual, delivering products designed to perfectly complement you & more
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Cruelty-Free
Compassionately crafted with no animal testing involved.
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Hydrating Formula
Ingredients to keep your skin moisturized and glowing.
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Long-Lasting
Provides all-day wear with a formula that stays vibrant and fresh.
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Fragrance Free
Gentle on sensitive skin with no added scents or irritants.
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100% Vegan
Made entirely from plant-based ingredients for a kinder choice.
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Paraben Free
Formulated without harmful preservatives for a safer, skin-friendly experience.
Our Best Selling Products
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4U2 Auto Brow Pencil
Regular price $9.95 USDRegular priceUnit price / per -
4u2 Better Half Lip Duo
Regular price $14.95 USDRegular priceUnit price / per -
4u2 Color Correcting Setting Powder
Regular price $22.95 USDRegular priceUnit price / per -
4u2 Dear Me Liquid Blush
Regular price $13.95 USDRegular priceUnit price / per
Designed For You
Celebrate Your Beauty with Thailand's #1 Viral Beauty Brand
At 4U2 Cosmetics, we create makeup that celebrates every shade, tone, and personality—because beauty is for everyone.
Effortless & Inclusive: Whether you’re going bold or keeping it natural, our products are made to fit seamlessly into your routine and enhance your unique beauty.
Skin-Friendly Formulas: Hydrating, lightweight, and perfect for all skin types, so you can glow from within while feeling confident and comfortable.
Thailand’s #1 Most Trusted Makeup Brand: Loved by millions, including Thailand’s top celebrities and beauty enthusiasts around the world.
From juicy lip tints to skin-perfecting cushions and everything in between, 4U2 is here to help you glow with every look, every day.
Matte or Gloss, Your Perfect Finish
Our Better Half Lip Duo gives you options: go matte for a soft, sweet look or add a touch of shine with the gloss for the perfect finish!
Juicy Color, All Day Glow
Choose from 18 gorgeous shades to find your perfect match! Whether it’s a bold date night look, a subtle brunch vibe, or an everyday tint, we’ve got you covered. Hydrating, long-lasting, and perfect for any occasion!
Our Brow Collection
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4U2 Auto Brow Pencil
Regular price $9.95 USDRegular priceUnit price / per -
4u2 Brow Coat 2.0
Regular price $9.95 USDRegular priceUnit price / per -
4u2 Brow Gel Mascara
Regular price $14.95 USDRegular priceUnit price / per -
4u2 Extra Slim Brow Pencil
Regular price $9.95 USDRegular priceUnit price / per
Your Natural Glow, Simplified
Effortless and versatile, our cream blush adds a pop of color and hydration to your cheeks, eyes, and lips, giving you a radiant glow that lasts all day!
Over 2M Products Sold Globally!
"I didn’t know about Thai beauty, but now I’m obsessed! The concealer is perfect for everyday wear, and the liquid blush and lip tints give the prettiest rosy glow. My skin feels so soft and hydrated all day, and my makeup stays flawless. These products are game-changers—so glad I found them!"
- Ivy che (@ivy_cheesin)
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Let customers speak for us
from 13 reviewsThe serum cushion gives just the right amount of light coverage for everyday wear. It evens out my skin tone without feeling cakey, and I love how it keeps my skin looking fresh throughout the day. I wouldn’t call it full coverage, but it’s perfect for that ‘no makeup’ look.
I’ve tried so many brow gels, and this one really stands out. It’s super easy to use and keeps my brows in place without making them feel stiff. I like that it gives a natural look instead of an overly done one. It’s definitely become a daily staple for me!
This CC cream has been a great addition to my routine. It evens out my skin tone nicely and doesn’t feel heavy at all. I love the dewy finish, though it can get a little shiny in the afternoon, so I use a light setting powder with it. Overall, it’s a solid option for everyday makeup!
The Serum Tint feels amazing! It keeps my lips hydrated and smooth. The lightweight formula feels incredibly comfortable, and I love the subtle shine it adds to my lips. It’s perfect for everyday use, and the hydration lasts for hours. I had to take off one star because there are not enough color choices.
This concealer has been a lifesaver for my dark circles and blemishes! It provides excellent coverage without feeling heavy or cakey. The formula is creamy, blends seamlessly, and doesn’t settle into fine lines. It stays put throughout the day, even in humid weather. I’ve tried so many concealers, but this one is by far my favorite—definitely worth every penny!
This lip duo is an absolute game-changer! The lipstick is creamy, pigmented, and glides on effortlessly, while the gloss adds the perfect shine without being sticky. I love how long-lasting the formula is, even after meals. The compact design makes it easy to carry, and the color options are stunning. I’ve received so many compliments while wearing this, and it’s now a staple in my makeup bag!
This duo cream is everything I need for a quick and flawless makeup look! The blush adds the perfect hint of color, while the highlight gives my skin a stunning, natural glow. Both formulas are creamy, easy to blend, and feel lightweight on the skin. I love how compact and travel-friendly it is. It’s my new favorite multitasking product, and I use it every day!
This liquid blush has blown me away! The formula is silky and lightweight, and it blends effortlessly into the skin for a soft, natural finish. It’s so easy to control the intensity by layering, and it doesn’t disrupt my foundation underneath. I appreciate that it contains moisturizing ingredients, so it feels great on my skin. I’ve gotten so many compliments on how healthy and glowy my complexion looks!
The Jelly Tint is such a fun product to use! It provides a gorgeous pop of color that lasts for hours without drying out my lips. The formula feels hydrating and lightweight, which makes it super comfortable to wear all day. I also love how versatile it is—I’ve even used it as a subtle blush. This is perfect for anyone who wants a low-maintenance yet polished look.
I adore this cream blush! It’s super blendable and gives me the most natural flush of color. A little goes a long way, and it’s versatile enough to use on my cheeks, lips, and even eyes. The formula feels light and doesn’t dry out my skin. It’s perfect for quick makeup looks, and it stays on all day. I’ll definitely be picking up more shades!
This CC cream is exactly what I’ve been searching for! It provides excellent coverage without feeling heavy, and the SPF50 is a bonus for daily sun protection. It blends seamlessly into my skin and doesn’t cake, even after hours of wear. My skin feels hydrated and looks naturally radiant. I love that it’s suitable for sensitive skin, and it has quickly replaced my old foundation.
I’ve been using the Dear Me Blush for a few weeks now, and I really like how easy it is to blend. It gives me a soft, natural glow without looking overdone. The formula is lightweight and doesn’t feel heavy on my skin, which is great since I have sensitive skin. Definitely a product I’ll keep in my makeup bag!
This lip tint has become one of my go-to products. It’s hydrating and gives my lips a nice pop of color without feeling sticky. The Sweet Candy shade looks super natural on me, which I love. I do have to reapply after eating, but overall, it’s a solid product!
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